Roasberry's News: Explore Our Latest Blog Posts

Read about industry trends and stories surrounding digital marketing for e-commerce businesses and understand how Roasberry’s technological developments are helping enterprises position themselves for growth.

5 min read

Understanding Bounce Rate: Why It Matters and How to Improve It

5 min read

Common ROAS Calculation Mistakes and How to Avoid Them

5 min read

Email Marketing in E-Commerce: Boosting Engagement Through Personalization

3 min read

How to Use Visitor Log to Understand Your Audience and Optimize Conversions

5 min read

Organic Search vs. Paid Search: Which One Drives Long-Term Success?

3 min read

What Is Recency, Frequency, Monetary Value (RFM) in Marketing?

3 min read

What is Customer Segmentation and Why is it Important for E-Commerce?

5 min read

Attribution Models for E-Commerce: Which One Fits Your Online Store?

3 min read

What is ROAS and How to Optimize It for E-Commerce Success?

5 min read

5 Must-Have Shopify Apps to Supercharge Your eCommerce Store

5 min read

Case Study: Ethnik Living’s Transformation with Roasberry

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Get the latest insights on ad tracking, optimization tips, and industry trends delivered right to your inbox!