Case Study: Ethnik Living’s Transformation with Roasberry
Berry:Your Marketing Assistant
12 Mar 2024
5 min read
Overview
Ethnik Living, a high-end brand known for its distinctive designs and commitment to quality, has gained international recognition through collaborations with industry giants like Chanel and the Four Seasons Hotels. Featured in prestigious publications like Architectural Digest, Vogue, and Conde Nast Traveler, Ethnik Living's success has been driven by a combination of refined aesthetics and an ability to resonate with discerning clientele. However, despite their achievements, they struggled to find an effective solution for tracking marketing performance and understanding customer behavior. After years of testing various attribution tools and pixel tracking software, Ethnik Living found these solutions to be costly, overly complex, and often inaccurate. They lacked the actionable insights the brand needed to make informed decisions. Enter Roasberry – anintuitive, accurate, and affordable alternative that completely transformed Ethnik Living’s marketing strategy and performance.
The Challenge
The Solution: Switching to Roasberry
Roasberry, an easy-to-use marketing attribution and optimization platform, immediately stood out to Ethnik Living. What set Roasberry apart wasn’t just its accuracy and affordability, but its intuitive design, making it easy for the team to navigate and extract actionable insights without the usual headaches.
In the first month alone, Ethnik Living experienced a 38% increase in ROAS. The platform’s clear and precise attribution models gave the team a complete view of their marketing channels and performance, helping them make more informed decisions about where to allocate their resources.
One of the most unexpected revelations was discovering that Vogue had featured them. Roasberry’s dashboard not only tracked their marketing performance but also alerted them to significant earned media placements they had previously been unaware of. Armed with this knowledge, Ethnik Living was able to capitalize on the Vogue feature, using it in their social media and paid ad campaigns to drive even more engagement and sales.
Results: Leveraging Insights for Record-Breaking Revenue
Thanks to Roasberry’s comprehensive and accurate tracking, Ethnik Living was able to:
Capitalize on Media Features: After discovering their Vogue feature, Ethnik Living restructured their social media strategy and advertising efforts around this high-profile achievement, driving record-breaking revenue.
Recover Lost Revenue: Roasberry’s abandoned checkout recovery tools enabled Ethnik Living to regain unearned revenue from potential customers who had previously fallen through the cracks.
Understand Customer Loyalty with Precision: Through Roasberry’s RFM segmentation feature, Ethnik Living gained unprecedented insight into their customers’ buying behaviors.
Conclusion
Ethnik Living’s journey with Roasberry demonstrates the profound impact a streamlined, accurate marketing optimization tool can have on a brand’s success. By switching to Roasberry, the brand not only improved their ROAS by 38% in the first month, but they also uncovered invaluable media opportunities and recovered lost revenue from abandoned checkouts.
For brands facing similar challenges with complicated and expensive attribution tools, Ethnik Living’s experience proves that a more intuitive andaccurate solution exists. Roasberry not only simplifies the tracking process but also provides actionable insights that can drive growth and improve customer loyalty.
